Everyone, in one form or another, is exposed and shaped to the necessity of transporting ourselves, others and things from one place to another. It is in our surviving nature to move and since the invention of the motor vehicle in the 19th century, we have grasped this freedom without doubt or consequence.

This discussion intends to address new modes of mobility and the services that support them, by sharing experiences with Portuguese leaders working within this global industry, offering an alternative perspective into this future reality and the importance of design within this context.