In today’s competitive job market and in a world saturated by choices, colour can be used as an effective way to differentiate, customize and bring out creativity. Millennials are a generation characterised by versatility, optimism, hyper-connectivity and self-expression, all of which would lack authenticity without colour. For millennial designers, colour is an even greater asset; the craving for colour is, as Fernand Léger puts it, "a natural necessity just as for water or fire". Millennial designers are not afraid of creativity and experimentation. They use colours to convey feelings, moods, values, individuality and originality. In a world where colour is everywhere, its power and ability to generate optimism, comfort and togetherness cannot be overlooked. Or, as Bonnard once said, "colour does not add a pleasant quality to design – it reinforces it". Pantone is known worldwide as the standard language for accurate color communication, from designer to manufacturer to retailer to customer, across a variety of industries. Pantone has been creating a common color language for 56 years.